(800) 776 - 6619
sales@sharppromo.com
About UsContactResourcesCatalog RequestTestimonialPay Online
2021_Sharppromo_formerlySharpMarketing
  • Our Work
  • Industry Focus
    • Hospitality
    • Government
    • Healthcare
    • Education
    • Sports
    • Alcohol Beverage
  • Services
  • Webstore Portfolio
  • Online Catalogs
  • Product Search
    • Apparel
    • Promotional Products
facebook logo
instagram logo
twitter logo
linkedin logo

How to Measure The Effectiveness of Promotional Items

April 1, 2021Nestor Villalobos

The most effective way to ensure the effectiveness of a promotional item is by measuring its Cost Per Impression (CPI). The CPI is the cost associated with getting a single view of an item. For example, a $1.00 branded pen. Imagine a person receiving the pen at a trade show who then places it in a drawer only to be used once, then thrown away after the ink dries a year later. This would effectively mean the pen had a CPI of $1.00 (since there was only one impression). Take another scenario where the same person received a $1.00 phone wallet and used it for a month. If 1,000 people saw the item, the CPI would be $0.001 (one tenth of a cent) making that item significantly more desirable from a branding investment point of view.  

Information

  • Resources
  • Testimonial
  • Services
  • Online Catalogs
  • Sitemap
  • Contact
  • Catalog Request
  • Payments
  • Our Work
  • Portfolio
  • Product Search
  • About Us

Contact Us

info@sharppromo.com

Phone – 800. 776. 6619

Fax – 954. 565. 2775

655 West Prospect Road
Fort Lauderdale, FL 33309 USA







sharppromo

In need of promo items for your next event? We’v In need of promo items for your next event? We’ve got you covered rain or shine. 
.
.
.
.
#sharppromo #promotionalproducts #promotionalitems #promo #customized #branding #fortlauderdale #miami #florida #lookingsharp #swag
Framing your favorite memories one snapshot at a t Framing your favorite memories one snapshot at a time. 
.
.
.
#sharppromo #promotionalproducts #promotionalitems #promo #customized #branding #fortlauderdale #miami #florida #lookingsharp #swag
Need an upgrade to your drink game? You're in luck Need an upgrade to your drink game? You're in luck, we've got  high end drink-ware to have you sip stylish. ⁠
.⁠
.⁠
.⁠
🍀#sharppromo #promotionalproducts #promotionalitems #promo #customized #branding #fortlauderdale #miami #florida #lookingsharp #swag
We’ve got everything under the sun when is comes We’ve got everything under the sun when is comes to custom promotional items!  #sharppromo #promotionalproducts #promotionalitems #promo #customized #branding #fortlauderdale #miami #florida #lookingsharp #swag
Self Care Sunday 💅🏽⁠
.⁠
.⁠
.⁠
.⁠
⁠
#sharppromo #promotionalproducts #promotionalitems #customized #branding #fortlauderdale #miami #florida  #swag
Hydration never looked so good. Connect with our t Hydration never looked so good. Connect with our team to boost your brand. 😎⁠
.⁠
.⁠
.⁠
⁠
#NFLAlumni #sharppromo #promotionalproducts #promotionalitems #promo #customized #branding #fortlauderdale #miami #florida #lookingsharp #swag
Vacation mode: on 🌴⁠ ⁠ Branded notebooks ar Vacation mode: on 🌴⁠
⁠
Branded notebooks are the perfect travel companion for your ideas and inspirations.⁠
.⁠
.⁠
.⁠
⁠
 #creativityunleashed #BahaMar #Sharppromo
Ready to take your events to the next level? Check Ready to take your events to the next level? Check out these fun items crafted for @sweetwaterbrew  #sharppromo #promotionalproducts #dartgame #brewery
Cheers to the weekend and a cold one in hand! 🍻 Cheers to the weekend and a cold one in hand! 🍻 Check out these awesome custom beer pong tables crafted for @sweetwaterbrew !

All Rights Reserved • Copyright © 2021 • Sharp Promo