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Why Promotional Items are Effective

April 1, 2021Nestor Villalobos

Achieving seven impressions with consumers isn’t easy. One of the most effective ways to accomplish this is by leveraging promotional products. According to a recent study from Promotional Products Association International (PPAI), 73% of consumers prefer promotional products over any other form of advertising including telemarking, emails and direct mail. The study also determined that 99% of consumers who receive promotional items keep them and over three quarters (79%) will pass along or sell a used promotional product instead of throwing it away. This effectively stretches the product lifecycle by exposing the brand message to new owners.  

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