Achieving seven impressions with consumers isn’t easy. One of the most effective ways to accomplish this is by leveraging promotional products. According to a recent study from Promotional Products Association International (PPAI), 73% of consumers prefer promotional products over any other form of advertising including telemarking, emails and direct mail. The study also determined that 99% of consumers who receive promotional items keep them and over three quarters (79%) will pass along or sell a used promotional product instead of throwing it away. This effectively stretches the product lifecycle by exposing the brand message to new owners.